Accra, May 11, Ghanadot -
'Hausa koko' or 'oblayo' may be
your favourite breakfast, but how long can you wait in a queue
to get a cup of your favourite porridge?
A food purveyor, "Koko King", hit the market with a variety of
innovative, convenient and hygienic porridge that are catching
on fast with many workers and other clients in Accra.
"Koko King" currently has on its product line, 'Hausa koko', 'oblayo',
'eko egbeemji', wheat, oats and tom brown. Other breakfast
meals often include plain koko and rice water.
All these dishes come with milk and a variety of bread, beef
loaf, croissant and 'kose' to choose from at affordable prices.
"Increasingly, customers are looking for more hygienic, tasteful
and convenient food,
The food is prepared in the local way, but presented in a more
hygienic and convenient pack for easy consumption.
Moreover it comes in a very attractive and hygienic sealed cups
and distribution channel has been developed with cars delivering
the product to banks, media houses, telecommunication
organisations, ministries, departments and agencies among
others, every morning.
In every organisation, there is a sales assistant who takes care
of the sales.
On how customers responded to the innovation so far, "it will be
a tough road someone will say". A lot of people were sceptical
of the innovation, but once they tasted the food, they liked it
and appreciated the efforts and customer base kept increasing on
daily basis.
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