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Ghana’s Media Development, What Could Be Done
Samuel Dowuona, Accra, December 24, 2006

Lately the media in Ghana has come under heavy official and general criticism for perceived falling standards, characterized by reporting of falsehood, blackmail and what accusers call “media terrorism”.

Indeed, a survey carried out by the University of Ghana, School of Mass Communication Studies (UGSCS) in 2005 among a cross section of media practitioners across the country revealed a striking opinion of journalists about standards in their own professional practice.

About 90% of respondents in that survey, who were journalists, were quoted as saying that journalists were guilty of false reportage, cook stories, are arrogance, blackmail, failure to verify information, misinformation and disinformation, terrorism, reporting of half truths, destructive reporting, refusal to publish rejoinders, refusal to accept fault, ignorance, pretence to know everything, praise singing, envelope journalism (soli), lack of investigative reporting, lack of follow up and several other violations of the ethics of the profession.

As a journalist myself, I felt sad that some colleagues could acknowledge and admit to that unending list of violations!

But with that striking admission from journalists themselves, it doesn’t come as a surprise to me that, politicians, corporate leaders and the public in effect, have in recent times been agitating strongly for the National Media Commission (NMC) to “be given the teeth” to bite - indeed teeth, to bite media practitioners who fall foul of ethics, rules and regulations guarding the practice of the profession.

By implication, “a teeth to bite”, suggests an NMC, which is legalistic and could therefore independently prosecute and punish recalcitrant media practitioners and media houses.

Contrary to public agitation, The Executive Secretary of the NMC, Samuel Sarpong, at a seminar on Media and National Development in Accra recently, maintained that the NMC could go as far as having a stricter monitoring procedure for the media and not necessarily the powers of a court, which gives it the teeth to bite.

Panelists and participants at the same seminar even sought a clear definition of “stricter monitoring procedure”. They were of the view that politicians only pressurize the NMC to gag the media to stay off their (politicians) backs.

Indeed, one of the panelists, Dr. Bonnah Koomson from the UGSCS, pointed that since the inception of the 1992 Constitution, the media in Ghana has contributed immensely to the promotion of democracy, public accountability, exposure of abuse of public office and monitoring of elections.

Everything the media has done so far is worthy of praise by all, including politicians, except that politicians have a problem with the expose of official corruption and other official abuse reported in the media. That has been the main bone of contention between them and the media.

But debatable, as the agitation for a legalistic NMC may be, journalists themselves do admit to falling standards in the profession, which calls for some form of intervention. This is to ensure that high standards are restored. The dilemma however, is what kind of intervention is necessary to ensure that while pushing the media to maintain high standards, we do not gag them or make them mere praise singers of the ruling party.

Journalists who attended the seminar for instance observed the proliferation of half-baked journalists being churned out by certain unaccredited training institutions in the field of practice blaming the phenomenon as largely responsible for the falling standards.

Publishers have been blamed for engaging such charlatans as editors. The point is that they (the publishers) tend to want to have such persons so that they can easily influence them to their whims and caprices.

Moreover, as participants would observe, some publishers do not have the required funding to pay for qualified editors; thus ending with praise singers, half-baked journalists, if we should even call them journalists, to work for them.

Over ambitiousness on the part of some young journalists to come to the limelight overnight was also cited as one of the reasons for poor reportage, usually damaging to individuals, corporate organizations and sometimes to the security and economy of the country.

In some cases people have lost their lives because of the indiscretion of some rookie over ambitious reporter.

In the Western Region recently, a Customs Officer was recently murdered because he told a journalist something off the cuff, which was supposed not to have been captured in a news article, but the journalists reported it in the news and drew attention of some criminals to the Customs Officer.

The Customs Officer was reported to have told journalists that he (the former) was part of a select group of officers who have been secretly trained to be able to easily detect narcotic drugs concealed in shipments. Note that Ghana has been the identified recently as a drug route.

These rookie journalists forgot that the operational words were “off the cuff” and “secretly selected” – which means that even some colleagues of the late Customs Officer did not know about that secret training. They threw caution to the wind and reported everything the officer told him.

One would think that “what business did the Customs Officer have telling the journalists about something which is supposed to be a secret. But let us not forget that, journalists are supposed to be trustworthy and discreet as per the ethics of the profession.

Personally, I have had people and get people confiding in me with some sensitive and damaging information sometimes, but I try to draw a line between a discussion between two friends and an interview for publication. It is important that as journalists we build relationship based on confidence and trust.

The question that faced panelists and participants at the seminar, most of whom were journalists, was what kind of intervention was necessary to restore, protect and maintain high standards in the profession.

Obviously a legalistic NMC with a teeth to bite, was not an option. Even the stricter monitoring as suggested by the Executive Secretary of the NMC was not welcomed by participants.

The Chief Justice (CJ) of Ghana, Justice George Kingsley Acquah, revered and often disliked for his forthrightness and cutting edge statements on issues of national concern, suggested a novelty solution to the problem of falling standards in journalism.

He was of the view that the National Development Planning Commission (NDPC), funded with taxpayer’s money to device plans for the development of the various sectors of the country, should also be mandated to come out with a Media Development Plan (MDP) in collaboration with the good old NMC.

There is no gainsaying that the media is the fourth estate of the realm and yet all the other three estates of the realm, the judiciary, the executive and the legislature enjoy immensely state funds, except the media.

The CJ called for a Media Fund (MF) to be manned by the NMC and sponsored by the government, media houses, international development partners, corporate Ghana and private individuals with the passion for media development, to support ailing media houses to employ proper staff and obtain resources to help them generate more credible articles.

About two years ago the country’s then 200 parliamentarians were given car loans of US$20,000 each. When it came to repayment, the MPs in one of the few times they have united, somewhat agitated against the refund saying that they even deserved more that US$20,000 for the work they do for the country.

Recently there has been major state funding for computerization of the court (judiciary) systems, besides other cash intensive reforms which has taken place in the judiciary, all funded with the taxpayers money or with state guaranteed loans and grants.

“As for the executive they preside over the funds so they use as much as they deem fit,” one publisher remarked.

Over the years, very little public funding has been brought to bear on even the state-owned subvented media organizations. New Times Corporation and Ghana News Agency are hemorrhaging seriously. Even the fate of the almighty Ghana Broadcasting Corporations (GBC), the state’s sole broadcaster is in a limbo as they have had to resort to bank borrowing to survive.

The Ministry of Information, the government’s media wing, is the least resourced among all the ministries in the country and other related institutions like the Ghana Institute of Journalism and the NMC, which politicians are seeking to demonize against the media, are poorly resourced and seriously ailing.

In support of the CJ’s suggested, Mr. Enoch Akoto-Ampaw, a private legal practitioner also known for his media advocacy role strongly damned the “teeth to bite” theory, describing it as a ploy by politicians to put pressure on the NMC to gag the media and make them ineffective.

Mr. Kwesi Afriyie Badu, Chief Executive of KAB Consult and a well known friend of the Ghanaian media, supported the idea for a Media Development Fund (MDF), to better resource the NMC, Ghana Journalists Association (GJA), Private Newspapers Publishers Association of Ghana (PRINPAG) and accredited media training institutions.

Funding over the years has been a problem for the NMC. It received a paltry 1.2 billion in 2005 and an additional US$200,000 from the consolidated fund. This amount is no where near what sister organizations like the National Communication Authority (NCA) received from the consolidated fund in that same year.

This clearly indicates government’s lackadaisical attitude towards media development in the country.

The NMC must constitute a taskforce in the like of the IRS and AMA revenue collection taskforces to work with the Newspaper Vendors Association (NVA) and the police to arrest the publishers and distributors of these newspapers. Those who are willing and ready to register should be made to do so. Those who are not prepared should be closed down immediately.

It is my opinion that with the MF-MDF in place to support the development of the media landscape and the regular monitoring of media houses right from their inception, to ensure that qualified people are employed as editors and reporters, we will be on our way to restoring high standards in media practice in this country.

 

Samuel Dowuona, Accra, December 24, 2006



 

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