President
Mills sets up Brand Ghana Office
By Masahudu Ankiilu Kunateh, Ghanadot
Accra, Sept 16, Ghanadot -
President John Atta Mills has set up a Brand Ghana office to
co-ordinate the development of a compelling national image
for Ghana.
To this end, the President has appointed Mr. Mathias Akotia,
a brand marketing consultant and adjunct lecturer at Ghana
Institute of Management and Public Administration (GIMPA),
as the Chief Executive Officer of the Brand Ghana office.
In a release issued and signed by the head of Communications
at the Presidency, Koku Anyidoho, the statement said Mr.
Akotia brings to this new role his vast experience working
on commercial and corporate brands and demonstrated
achievements at the highest levels of international brand
management. He has several publications on brands and
branding in peer reviewed journals.
Mr. Akotia, whose management career began with Unilever,
later joined British America Tobacco (BAT) rising to become
Brand Marketing Director, BAT Central-West Africa. Mr.
Akotia has also worked with BAT-Kenya, BAT-West Africa and,
was one-time Managing Director of Pioneer Aluminum Factory,
Tema.
A member of the Chartered Institute of Marketing, Mr. Akotia
has won several “excellence” citations, culminating in the
award of BAT’s prestigious Sir Albert Levy Award for
Marketing Excellence.
Mr. Akotia holds an MPhil in Marketing and is completing a
PhD progamme at the University of Ghana in Internal Branding
and Performance Culture.
The Brand Ghana office is located within the Former
Parliamentary Ministry office building at the State House.
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Accra, Sept 16, Ghanadot -
President John Atta Mills has set up a Brand Ghana office to
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for Ghana....More
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