CAF and LOC to sign marketing
and broadcast rights
Accra, Nov 21, GNA – The Confederation of African
Football (CAF) is to sign a marketing and broadcast
rights contract with the Local Organizing Committee
(LOC) of Ghana 2008 in Cairo, Egypt on Wednesday,
December 20.
Habuba Suleiman, Communications and Public Relations
Director of CAF told the GNA Sports in Accra that
the contract is to empower the LOC to undertake some
marketing decisions ahead of the biennial fiesta.
The contract, which will also include that of
merchandising, will outline all the rights Ghana can
derive as hosts of the competition.
The rights are owned by the international marketing
firm, Sportfive.
The Director said Ghana is within the time frame for
the competition in terms of its infrastructure
development.
Habuba was a resource person at the first CAF /
Ghana LOC Media Seminar, which marked yet another
milestone on the roadmap towards the 2008
Tournament, organized at the Labadi Beach Hotel last
weekend.
When asked to comment on the country’s readiness to
host the Championship against current media
apprehensions, he asked, “Will we be signing that
contract with the LOC or gone ahead with last
Saturday’s symposium if we had plans of taking the
championship from Ghana”?
“The four concerns raised by CAF, though genuine had
actually been taken care of by the timetable
presented by the LOC. It is our expectation that by
the next inspection all these issues will have been
addressed.”
The LOC in partnership with CAF organized a first -
ever Media Seminar for the local media on the
Nations Cup modus operandi.
This, he said demonstrates the LOC’s pro-activeness,
especially coming after its seminar with the LOC of
Germany 2006 FIFA World Cup and its participation in
Egypt 2006 ACN as observers.
GNA
